Fady Naguib is Group Marketing Director
8+ years of Marketing. Egyptian. Cairo & Gulf based.
Results
Numbers, not adjectives.
Selected work
Brands I've helped build and grow.
A few of the brands and businesses I've worked on, across fashion, food, retail and agency work.
Brand & e-commerce
LYVÉ
Identity, launch and online growth for a premium fashion house.
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Marketing & performance
Alkoot Restaurant
Full-funnel marketing for a flagship restaurant brand.
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Advertising & performance
Electron
Growth and performance campaigns for an electronics retailer.
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Agency partner
Twelve Advertising
Creative and media partnership with a Cairo agency.
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Full track record on LinkedIn — or ask for the CV with case studies.
Experience
Where I've worked.
What I do
Three things I do well.
Brand building
Positioning, identity and launches — mostly for real estate, hospitality and F&B brands.
Performance marketing
Paid media and funnels planned around acquisition cost and ROI, not vanity metrics.
Teams & systems
Hiring, playbooks and automation that let a small team do the work of a big one.
Tools I actually use.
Paid ads
Google Ads · Meta · TikTok · LinkedIn · GA4
Brand & content
Content strategy · Brand identity · Social media · Creative direction
Leadership
Team leadership · Campaign planning · Budget management
Certified — Egypt FWD (Udacity) ×2 · Management, UC Irvine · Pharma Marketing Diploma